We have spoken about marketing campaigns, customer retention, transitioning from offline to online, and many fascinating and helpful concepts that can help you develop your business. There is one simple yet intricate part of a business that is common throughout every company in the world: a core marketing message. Understanding why you have a business and what it is about is the crux of marketing.
The core message of your company is the single biggest differentiator between you and your competitors. Companies that get it right can take on competitors that have a perceived advantage. The key to getting it…
January 30, 2020 Whales are important for Earth and so are for retail business. But how can whales affect a retail business in any manner? Are we talking about a species or some sort of customer? Let’s find out.
The term ‘Save The Whales’ was famously coined in the 1986 American Sci-Fi Movie ‘Star Trek 4: The Voyage Home’ for an essential part in the plot to save the planet earth from an alien probe. As per the story, an alien probe moves through space and sends out an indecipherable signal and disables the power of every ship it passes…
January 28, 2020 “81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email.” — e-marketer
Email being the oldest of any of the present digital marketing tactics is still the most impressive one. Around one-fourth of retail revenue comes from email marketing. Also, researches have shown that email alone drives as much revenue as the other digital marketing solutions drive altogether!
This is why Email Behavior is acknowledged as one of the most important customer behavior to keep track of. After all, email…
Guest Author: Enalito
“It takes months to find a customer and only seconds to lose one”
Customers — a crucial business element are hailed as the true kings of the business since 20% of the customers are known to drive 80% of the business. Without customers, retailers can lose or win in the market by how well they wow their customers. Such notions of customer acquisition and retention have driven the retailer’s efforts to drive business growth.
Customers Need To Be Impressed With Latest Market Trends
In an effort to make the brand be on top of the mind, the…
Wow, ads with a minimalistic approach for getting the point across social media and larger than life ads with phenomenal product snaps have done an excellent job in increasing brand awareness. Creative ideas combined with stunning visuals and effective copy work as a proven formula for eCommerce digital marketing. In the age of advertising, more and more tips and ideas come up to refine digital ads and guide your eCommerce marketing team with insights and trends.
Businesses now compete rigorously for an established online presence. Significant numbers of businesses — 50 million+ use social media for connecting with their customers…
November 5, 2019
Marketing is becoming costly day by day, and so is becoming customer acquisition. It has always been crucial for business organizations to acquire as many customers with as little marketing budget. After all, this is what determines the business growth, right? Yes, it does, but there are few important things to consider before a business can gain customers and turn into a successful one.
To gain useful insights about how to get new customers with low marketing budget, it is necessary to know what the priorities of Marketing are. …
September 26, 2019
On-site personalization for an eCommerce site deems to be inevitable. It definitely has become a matter of a brand’s pride and indicates that the business is committed towards its customers and thinks thoroughly about improving their shopping experience. With customers at the benefit, the business is bound to enjoy the returns!
In order to implement on-site personalization, Enalito’s Assister — product offering from Enalito supports e-retailers of all scales — small, medium and large and easily aligns with business institution’s goals.
Here are the reasons why Enalito has proven to be an ultimate game-changer for retailers and…
Does your e-store function as a display store only? Look, search and find? That’s old school!
Time to roll your sleeves! As an e-retailer, you must consider personalized recommendations that have proven to a be great sales booster while satisfying your customers with swift shopping; saving them from the frustration of searching products that might drive them away.
September 19, 2019
Online retailers across the world use Google Analytics to track important performance metrics of their e-commerce site. For conversions, it’s irrefutable that an e-store must run smoothly and present itself in manners that encourage users to spend. Learning about the website’s users, their behavior and preferences help the marketer curate content and campaigns that build stronger connections.
Even when there are glitches with webshop functioning such as bounce rates, loading time and such; it’s super easier now to address them! Every minute detail related to your webshop can be optimized. Such is the power of Google Analytics!
June 19, 2019
Before making my point, let me ask this straight — Are you here for the Aloe Vera you need to heal the burn you suffer from an E-commerce business failure? “Let’s kill’em all who advised me to start one!” Your words. Not Mine!
Or maybe you are just super interested in opening one or another e-store but weighing all the factors for S.W.O.T analysis? Aha! Hello Genius!
Decision onward to open an online store with hopes, dreams and sporting entrepreneurial spirit gets even more accelerated when you hit search engines. …
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